Pathology of branding in Iranian Pharmaceutical industry
نویسندگان
چکیده
منابع مشابه
Strategy-making Process and Firm Performance in Iranian Pharmaceutical Industry
This study investigated the relationship between main dimensions in the strategy-making process, environmental complexity, and performance in pharmaceutical companies of Iran. Results argue that pharmaceutical companies like other industries place differing emphasis on strategy-making and employ different modes of strategy-making. It offers a typology of different modes of strategy-making that ...
متن کاملStrategy-making Process and Firm Performance in Iranian Pharmaceutical Industry
This study investigated the relationship between main dimensions in the strategy-making process, environmental complexity, and performance in pharmaceutical companies of Iran. Results argue that pharmaceutical companies like other industries place differing emphasis on strategy-making and employ different modes of strategy-making. It offers a typology of different modes of strategy-making that ...
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ژورنال
عنوان ژورنال: Journal of Business Management Perspective
سال: 2019
ISSN: 2645-4157
DOI: 10.29252/jbmp.18.37.139